A fractional technology practice for growing restaurant brands — from the executive who scaled the Habit Burger Grill tech stack from a department of one, through IPO, to acquisition by the world's largest restaurant company.
Most growing restaurant brands don't have a technology problem. They have a technology strategy problem.
Restaurants trail retail and eCommerce in MarTech maturity. Most brands have an app, online ordering, and a punch-card loyalty program — and think they're done.
Small and mid-sized brands have more tech than ever — poorly implemented. Point solutions bought piecemeal, none integrated, no one holding the vision.
That's what a mid-market brand pays for a VP of IT who often isn't ready to lead. There's a better way — and it costs less.
Three pillars. One connected stack.
Every growing brand needs the same three things working together. Most have pieces of each. We build the connective tissue.
Structuring the tech organization that matches where you're going, not where you've been — hiring plans, vendor strategy, and the operating cadence that turns ambition into execution.
The guest-facing stack — and the data layer underneath that makes it pay for itself. Built for conversion, retention, and same-store sales lift. It's just math.
The back-of-house stack that makes the line run and the P&L close — designed by someone who spent six years in restaurant operations before twenty-two in restaurant technology.
The 90-Day
Digital Assessment.
A documented current-state map, a 2–3 year digital roadmap, and a prioritized initiative list with ROI estimates — delivered in 90 days.
Most engagements transition into an ongoing fractional CDTO retainer to execute the roadmap.
"They need me but can't afford all of me."
Executive-level technology leadership, embedded with your team — without the full-time cost. I sit in your leadership meetings. I own the roadmap. I hire and manage the boots-on-the-ground technical team underneath me. You get the strategic thinking of a Chief Digital & Technology Officer and the hands-on execution of a seasoned builder — at a fraction of the cost of either.
Every engagement has to pay for itself. If I can't see that return within the first 30 days, I will tell you — and we will stop.
Brands already trusting this work.
Expanded into an ongoing portfolio-wide relationship with the sponsor.
As-is to to-be template delivered, then immediately expanded into Phase 1 execution.
App, web, kiosk, and direct 3PD with DoorDash, Uber Eats, Postmates, and Grubhub. No tablets.
We diagnose whether there's a real fit — no pressure, no pitch deck.
If there's a fit, a tailored 90-Day Digital Assessment proposal follows.
Delivered in 90 days, with optional fractional leadership to execute it.